OUR STORY

NOVICH is a contemporary evening and resort-wear label, founded by designer Tia Durtanovich and designed in Melbourne, Australia.

Inspired by a love of considered silhouettes, fluid movement and the female form, NOVICH creates statement pieces designed to be worn with confidence and remembered long after the occasion.

Each collection explores the relationship between colour, texture, silhouette and form, balancing refined femininity with modern, distinctive details. From elevated occasion wear to effortless resort pieces, every design is created with intention — designed to feel special while remaining timeless beyond a single season.

Conscious design is at the heart of NOVICH. We produce in limited quantities and offer selected pieces made-to-order, allowing us to minimise overproduction, reduce fabric waste and take a more considered approach to how each garment is made.

Designed and crafted in Melbourne, every NOVICH piece is created with care and attention to detail — from the initial concept through to the finished garment.

NOVICH is made for the moments worth dressing for.

- N O V I C H <3